It's been a hectic week or so, but I'm back on it after a little break. To say the past week has been eventful would be an understatement, so rather than give you a wall of text, let me just show you: The good. Glorious sunshine.
Ah, Pink Floyd. Arguably the greatest band ever. Whenever I hear them, I'm instantly transported back to my teenage years... along with memories of potheads chugging on bongs. You probably think this email is going to be about the music, or some wild story about me being a
I've got two book recommendations for you if and when you get a chance. Both nonfiction. Both useful for dog business owners.
How to use the frenzy of the World Cup to get more sales and clients
Here's a content marketing lesson and it all started with a ramble.
Good question. Truth is, there are lots of things people aren't doing, but let's focus on this one because it's quick, easy, and almost anyone can give it a shot.
Once we get cooking, the plan is live meet-ups, weekly chats, and monthly competitions with proper prizes. By then, though, the cost to join will be significantly higher. So get in now while you can.
I'm not suggesting you stop posting this kind of information, but simply suggesting a tweak, and here's how to get people to actually notice you more when writing that kind of stuff.
If you're a dog walker or any dog service business then here's a simple tip to get more clients (+check out the community at the bottom).
The words every dog business owner hears, and why they cost you a fortune. Here's how to stop this from happening to you.
Here's a brief note on the dangers of relying on word-of-mouth for your dog businesses, and what to do differently.
I asked ChatGPT to recommend a dog business in your town and so should you.
This is a true story that happened to me yesterday.
I'm doing something slightly daft today. I've just opened the Pooch Profits membership over on Skool, and I'm giving away 10 subscriptions free. Not free for a month, or a year, but forever. First come, first served. When the 10 are gone, they'
Being great at what you do isn’t enough anymore
Community and the importance of it for a dog business.
Good morning, good evening, or good afternoon, wherever you are in the world. A few updates today, plus a small rant. First, you may have noticed my “daily” emails haven’t exactly been daily. That’s down to two things: my daughter recently had an operation, and I’ve taken
Sometimes you just have to say "So What" and get it done.
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Here's a sneaky trick I played on my wife to get what I wanted. (You can do it in your dog business to get more sales and bookings)
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It melts your heart and empties your bank account.
Dog owners are all over Facebook. It's full of people who have just got a Cavapoo or Cockapoo, or Labrador, etc, and have no idea what they're doing yet. They're scrolling Facebook and Instagram looking for answers, and you can put your free cheat sheet directly in front of them.
Instead of trying to convince people to buy or book your services, write with the mindset that they should be privileged to use your services.
I received an email today from a slightly popular marketer in the pet space. Which led with a line of… Stop listening to so-called marketers who are telling you to post images of your dogs to bring in more business. Something along those lines, anyhow — give or take. She
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It's not a magic formula. There are plenty of (better) ways to write a great headline. But when you're in a hurry, snowed under with clients or family life, and need something that actually works, this one is hard to beat.