Guinness & Dog Business Profits Tip

In today’s newsletter I'm going to share with you a sneaky way to get what you want in life or business.

And it came to me through alcohol.

Here's the story (and business tip)

Yesterday evening I fancied a few cans of Nitro Surge Guinness after a hard day stripping wood-chip wallpaper in our back bedroom.

The problem?

My wife would rather I drank whiskey.

Apparently lager makes snore..reallllllllly loud!

Guinness, well, apparently, this isn't much better in her eyes, but it's the lesser of two evils.

So I sent her a message.

"I'm getting some lager."

About twenty seconds later, just as I saw the three little dots appear...

I sent another.

"Sorry, I meant Guinness."

Her reply came back almost instantly.

"Guinness, but not lager."

Perfect.

I love it when a plan comes together.

No argument required.

Just a sneaky marketing tactic used in real life.

You see, most people think customers decide whether something is expensive or cheap.

They don't. They decide whether it's expensive or cheap compared to something else.

Lager made Guinness look sensible. the cheaper option, or should I say the better one for her beauty sleep.

The same thing happens in dog businesses every single day.

Offer one service for £300 and your prospect compares it with the money sitting in their bank account.

Offer three services...

Basic - £99

Premium - £199

VIP - £499

...and suddenly the £199 option doesn't feel expensive anymore.

It feels sensible.

The product hasn't changed as such.

The comparison has.

That's why pricing is often more about context than cost.

Customers rarely judge your offer in isolation.

They judge it against whatever sits next to it.

If you control the comparison and you'll often influence the decision.

Which brings me to today's point and a real life example of it at work.

A lot of dog business owners compare investing in marketing with spending nothing.

But "spending nothing" isn't really the alternative anymore.

The alternative is staying invisible because SEO (the free way) isn't the same, or should I say valuable as it once was. You now need SEO and AI recommendations.

Otherwise forget about SEO.

And for you, my Dog Business Visibility Guide shows you how to do this, and put your business in front of people who are already searching for what you offer.

This is affordable, and priced at just $49.

...

Actually...that's an mistake.

it's just $17.

Speak soon,

Colin