Turn the World Cup into more bookings (+Sales)

If you're not using the World Cup as a prop to get more sales and clients booked in for your dog business, then either you're fully booked, snowed under with orders, or you're missing a trick.

Almost everyone, even those who hate football, knows what it is. Usually because their favourite TV programme gets bumped for the game.

So you have two choices.

Sit there and groan, or use it to your dog business advantage.

And if you do like football, that's a double reason to be happy, and use it as a marketing tool.

Pubs in the UK do it all the time, as do supermarkets.

Here's a couple of examples Ive seen last week:

Half-price drinks until England score (in the local pubs).

Treble customer points when England are playing (think that one was Asda).

They do this because it works, and you should too.

Here's some ideas, especially if your country is still in the competition, (happy customers and all that) to get more sales and clients this and next week)

1. Book three training sessions, get one free while England are in the World Cup (limited places)
2. 10% off all products when England are playing in the World Cup
3. If France get beaten tonight, you get 20% off dog harnesses if you sign up to our mailing list before the game.
4. Block book five dog grooms and get one free before Spain score their next goal
5. Get 90 minutes of dog walking for the price of 60 during any England game (love this one)

Starting to see how you can make money from this?

You can do this with almost any event throughout the year.

Talking of which, I've recently opened the doors on the Pooch Profits Skool community, which is currently available for just $9 for the premium level.

Soon this will be $49 per month.

Check it out here, because as long as England are still in the World Cup, I promise not to raise the price.

Chat soon.

Colin

P.S. That price lock only holds while England are in the tournament. One dodgy penalty shootout and it may be gone.