What the Robots Say About You

Try something for me. It'll take thirty seconds, but be mindful that it might ruin your afternoon a touch.

Open ChatGPT, or whatever AI tool you've got on your phone, and type in something like this.

"Can you recommend a good dog groomer in [your town]?"

Then see whose name comes up.

I did this recently for a few clients, and the results were eye-opening yet unsurprising. Because most of them weren't mentioned at all. The tool happily reeled off three or four competitors, never once mentioning their names.

And this matters more than it used to.

Dog owners aren't just typing into Google anymore. They're asking AI tools the same questions they'd ask a friend. Who's good? Who's nearby? Who should I trust with my dog?

And the AI answers with real businesses, but it won't be yours unless you've given it a reason to know you exist.

The good news is that the AI tools learn about local businesses from the same places people do. Your Google profile, reviews, website, social media, basically anything with a digital trail back to your company.

These are the mentions of you scattered around the web, and the more high-profile the site mentioning you, the better.

For example, Quora and Reddit will work wonders for your chance of being seen on AI recommendations.

Fix what they see, match to what you have in your company, and you start showing up in the answers.

That's a big part of what I cover inside the Dog Business Visibility System. 

If your name didn't come up when you ran that little test, this is a good place to start.