Sunday Question of the Week

I've decided to make Sunday the question-of-the-week day, where members get their questions answered.

We only have one question today because, as soon as this is published, I'm back up a ladder painting my front room, then getting ready for the big game tonight, where England take on Mexico in their own backyard.

Side note: I hate any kind of DIY, but finding a good painter isn't easy, and my wife hates strangers in the house, mostly because they can be sloppy and messy. Not quite sure why she's trusting me, but hey ho, paintbrush in hand, arguments to follow.

Now let's tackle the question:

"What's one method to get more sales that most people aren't doing?"

Good question. Truth is, there are lots of things people aren't doing, but let's focus on this one because it's quick, easy, and almost anyone can give it a shot.

No paid ads, no extra posts, no shouting into the void. That stuff works when done correctly, but the question was what most people aren't doing. So here it is.

The fastest sales you'll ever make are hiding in your phone or laptop. Old enquiries. Past customers who drifted off. People who messaged you six months ago and never booked.

They already know you, and at one point they wanted what you offer. They just never took you up on it, usually because life got in the way.

So the method is to target them.

You send a short, personal message (around nine words) that asks one question:

"Hi [name], are you still looking for help with [dog's name or problem]?"

That's it. No offers, discounts, or seasonal specials.

The subject line can be  "hey [name]" or "quick question". Just make it look like a text from a friend, not a business.

Why does it work?

Because a question asks for an answer. People feel almost rude ignoring it, and the ones who reply are warm leads handing themselves back to you.

If someone had this problem in the past, there's a good chance they still do.

One tip for when the replies come in: keep it conversational. Answer their question, ask another, and let it naturally turn into a booking or sale.

This won't move mountains, but most people aren't doing it, and it works.

So go through your inbox, your DMs, your booking system, even your ignored cold emails. Find ten people who enquired or bought and then went quiet. Send each one a short, personal question about what they originally wanted.

It will take you fifteen minutes.

I'd be surprised if you don't get at least two or three replies.

Speak soon,

Colin

P.S. If you try this, reply and tell me what happened.