The 63% engagement boost you're ignoring on social media

Here's a neat trick to get over 60% more engagement on your social media posts.

It's a simple fix, and once you see how well it works, you'll probably want to use it on everything.

Which is fine, but probably best to use it on some of your posts, not every single one.

Here's the tip and the problem it solves.

I know some people spend hours on a post. Not AI-created ones, but the ones they write themselves, and they're proud of it once written. Then they hit publish, and it's a ghost town.

A handful of likes, and one of them is from a friend.

You're nodding along here, aren't you? 😄

Anyhow, it’s usually a post about their course, their services, or a glowing review from a happy customer.

Typically good content, but just nothing exciting, and the truth is most people find this stuff boring and will skip it.

So the trick is to adapt to make it less skippable.

I'm not suggesting you stop posting this kind of information, but simply suggesting a tweak, and here's how to get people to actually notice you more when writing that kind of stuff.

As we often do, we'll use an example.

Last Tuesday, Susan posted a blurry photo of her black spaniel asleep by his food bowl with his tongue hanging out his mouth. One line underneath. "Loving him forever."

Seventy-one likes and fifteen comments

This was the same account that she posted a more business-style post a few days ago, which got three likes...however, this time was a very different result.

And here's the simple reason why.

Animal content on Linkedin tends to get around 63% more engagement than standard business posts. People often scroll straight past your carefully worded business-style advice, but they stop dead for a dog image.

It’s true.

But before you rush off and start throwing photos of your dog up everywhere, there's a catch.

A dog photo on its own is just a dog photo. It gets likes, but rarely sells anything.

The trick is to bridge the gap. Open with the dog story and a dog image, then pivot fast into a business lesson before anyone clocks that they're being taught something.

For instance:

"And here’s what my Poodle taught me about separation anxiety"

"Yes, he’s a lovely Cocapoo, but knowing how to keep their curls and coat in perfect condition is what I do best and what keeps my clients very happy. Here’s how I do it.”

“My dog is adorable, yes, but behind the cuteness we had a problem finding a local groomer/walker. So much so I decided to create an app to solve the problem”.

It's really easy to do. Just think of ways beyond the image to sell your products and services.

Remember, on LinkedIn, the dog draws the attention, but pivoting to a lesson will do the selling.

And because Linkedin pushes posts people actually engage with, you could land in front of hundreds of local dog owners who've never heard of you.

For nothing.

Groomers, walkers, trainers, software sellers, vets, boarders, or someone flogging the best salmon treats in the county, it makes no difference. The dog images get you more, so use them.

If you liked this information, you’d be thrilled with what's inside our Pooch Profits community for dog business owners. Mainly because what’s inside is more courses, reports, a room of dog related business people like you to chat with, solid business advice to make your dog business more successful, and so much more in the pipeline.