A Meta Ads & Creative Strategy Service Built Exclusively For Dog Business Owners

Dear friend,

Let me be straight with you.

If you’re a dog business owner trying to get better results from your Meta Ads, especially right now in 2026, you’re in the right place at exactly the right time.

Because as things stand...

Most businesses are already wasting thousands on ads.

And it comes down to one thing:

Meta has changed how ads work!

The Andromeda update has forced a serious shift toward better creatives, better messaging, and stronger strategy.

And most brands simply aren’t equipped for it, and the reason why many are struggling to get results right now.

I’ll explain exactly what’s changed, how it can damage your business (and what to do about it) in a moment.

But first, here’s the short version of how I can help you.

I work exclusively with dog brands, and run a daily newsletter for dog business owners focusing on one thing:

Getting more sales, bookings, and visibility.

As a creative strategist and copywriter, my role is simple:

Build ad systems that actually work in the dog business niche.

No generic strategies, or guesswork, and certainly, no recycled agency playbooks.

If we work together, you'll be working directly with me. No account managers or gatekeepers pretending that they’re in a meeting.

Just clear thinking and focused delivery using up to date strategies that are working as of today, and beyond.

This means I only take on a small number of clients at a time.

And once spots are filled, that's it, you’ll be on a waiting list.

So if this is something you’re considering, timing matters.

Because I do often only have a couple of slots available.

Here’s what you get depending on the package you choose:

• A real conversation about your business and your current ad situation — then a clear, Andromeda-ready strategy to move forward
• Multiple creatives per campaign, each focused on one specific product or service (because 3–5 creatives is no longer enough)
• An advertorial created purposely to target a specific area/service, or product of your business.
• A clear breakdown showing how more creatives won’t increase your budget, but will very likely and dramatically increase your reach and performance
• An expert creative strategist who knows exactly what’s working on Meta in 2026, and what needs turning off before it kills your results
• Results you can actually track with an ad budget that makes sense and consistent, measurable ROAS
• Direct access to me with 1:1 calls, unlimited email, personal phone access, weekly creative reviews, and hands-on management
• Deep dog industry insight...I run a dog blog, a daily dog business newsletter, and actively sell dog products, so I know exactly what your customers respond to
• Optional add-on: done-for-you revenue email flows to increase your backend revenue (available at a reduced rate for clients)
• Most importantly… your ads working again — with creatives built to convert, not just “look good”

Before I give you the details for applying to work with me, let's first talk about what Andromeda is and how we are at this stage today.

What Is Andromeda… and Why Should You Care?

If you’re wondering how we got here, let me explain.

Back in 2021, Mr Zuckerberg bet a huge amount on the Metaverse.

Remember that?

Over $80 billion poured into a virtual world where people would walk around as avatars and buy digital land.

He even renamed the entire company to Meta because of this.

Spoiler: It failed!

By late 2025, Meta privately accepted that the Metaverse was a mistake. The people didn't want it.

However, during that spending spree, something interesting happened.

They stockpiled a huge amount of AI infrastructure that included thousands of GPUs from Nvidia.

And instead of letting it sit there…

They pointed all that power at one thing:

Their advertising algorithm.

They decided to rebuild it from the ground up, and they called it Andromeda.

Here’s What That Means For You As A Dog Business Owner (In Plain English)

Old Meta worked like this:

“Be specific , and tell me who to target, and I’ll show your ads to them.”

You’d pick interests, demographics, behaviours, groups, and pretty much hope for the best.

And for some, it worked well enough(if you used good content).

However...

Andromeda works differently:

“They 100% already know who your buyers are, and they can very easily figure out who to target without you having to tell them."

You give the platform options, and they figure out what works.

And this is where most dog businesses fall apart…

Because now, your success doesn’t come down to targeting as such, certainly not as much.

It comes down to creative volume, copy, and strategy.

Here's a Real Example

Your dog treats that used to work with one decent ad?

Now need multiple angles like:

• “Calming treats for anxious rescue dogs”
• “Puppy teething relief”
• “Better behaviour without harsh training”
• “Affordable daily wellness for busy owners”

Your dog training service?

Now needs creatives around:

• Separation anxiety
• Recall training
• Lead pulling
• Reactive behaviour
• First-time dog owners

Your dog bed store?

Now needs creatives around:

• Aging dogs
• Big, small, and medium dogs
• Dogs with joint-issues
• Dogs that lay on their back
• Durability and chew resistant

And that’s just the beginning because to get the best out of these ads you need a great landing page, or product page set up, or even better, an advertorial that pre-sells them ready to whip out their debit card.

You’ve gone from needing:

3–5 ads per campaign…

To needing:

25, 30, even 50+ variations just to stay competitive.

Facebook (Meta) won't work as good otherwise.

That means you need:

• More ideas
• More hooks
• More angles
• More testing
• More strategy

And if you don’t have that?

Ad cost rises.

Results drop.

Money wasted.

Your competition rides into the sunlight laughing at you.

Here’s The Brutal Truth

Most dog business owners don’t have:

• The time
• Skills
• The strategy
• Or the creative firepower

…to keep up with this shift.

Even agencies are struggling.

Businesses are literally scrambling to find a creative strategist because they know the importance of it.

You only need to read job boards to see the demand.

Which is exactly why this matters now more than ever:

A creative strategist is someone who doesn’t just “make ads look nice” with hooks and video, static image suggestions…

But understands:

• What angles to test
• What messaging converts
• What to scale
• What to kill before it wastes your budget
• And where to send the ad to for best conversion.

And that’s exactly what I do.

So the question is...do you have the system in place to make this work?

Because if you don’t...

You’re not just “missing out” on better results.

You’re actively bleeding money every single day your ads are running.

Worse still…

You might not even realise it.

And the losses adds up fast.

And while that’s happening…

Your competitors, the ones who do understand this shift, are quietly taking your customers.

This isn’t a small tweak anymore.

It’s not about changing a headline.
Or testing a new image.

This is a complete shift in how Meta works.

And if your strategy hasn’t adapted…

You’re already behind.

Which brings us to the only thing that really matters:

Do you want to figure all of this out yourself…

Spending weeks (or months) testing, guessing, and wasting budget…

Or…

Do you want someone who already understands how this works…

To step in, build the system properly, and get your ads moving in the right direction?

Because that’s exactly what I offer.

A focused, done-with-you / done-for-you creative strategy built specifically for dog businesses…

Designed to make your ads work under Andromeda, not against it.

Who This Is For (And Who It’s Not)

This is for you if:

• You already have a dog business generating sales
• You’re running ads (or ready to) and want them to actually perform
• You’re tired of guessing, wasting budget, or relying on generic advice
• You want a clear, structured approach that works in today’s Meta environment

This is not for you if:

• You’re looking for the cheapest option
• You want “quick wins” without proper strategy
• You’re not willing to test, iterate, and improve
• You expect miracles without putting budget behind your ads

Working With Me

As I mentioned earlier, I’m not an agency.

There’s no team of juniors passing your account around.

If we work together, you work directly with me.

Which also means…

I keep things limited.

I only take on a small number of clients at a time to make sure the work is done properly.

Once those spots are filled, that’s it.

Next Step

If you’re serious about getting your ads working again under Andromeda…

And you want a strategy that’s built specifically for your dog business…

Then the next step is simple:

👉 Apply to work with me

What To Include In Your Email

Keep it simple. No long essays needed.

Just give me clear answers to the following:

1. A quick overview of your dog business
What you sell, who you sell to, your URL, and how long you’ve been operating.

2. Your current ad situation
Are you running Meta ads right now?
If yes, what’s working, what isn’t?
If no, have you run ads before?

3. Your main goal right now
More sales? More bookings? Lower costs? More leads, Scaling.

4. Your monthly ad budget (rough range is fine)
No need for exact numbers, just give me an idea of what you’re working with.

5. What’s frustrating you most about your ads right now?
Be honest here, this tells me a lot.

6. Have you heard of an advertorial?
Don't worry if you haven't.

Where To Send It

Send your email to:

👉 info@poochprofits.com

Use the subject line:

“Copywriting & Creative Strategy Application”

You can also contact me here.

I’ll review your application personally.

And if it looks like a good fit, we’ll set up a call and take it from there.

Just be aware…

Spots are very limited and I can't work with every application.