Where to find your best headlines fast (hint: you didn't write it)

If you’re a busy dog business owner and you’ve ever sat gazing at a blank screen, late at night, blurry-eyed, trying to write a headline for a post, an email, or an ad... you'll like this two-minute-to-read message.

It's not a magic formula. There are plenty of (better) ways to write a great headline. But when you're in a hurry, snowed under with clients or family life, and need something that actually works, this one is hard to beat.

Here it is: you simply pull your headline straight from your customer reviews, either online or offline.

Think about it. 

Your reviews are a collection of real words and sentences from actual dog owners.

Their exact fears, frustrations, results, dreams, and feelings, written in the way they actually talk. This kind of thing is important and speaks directly to your market.

Seriously, good copywriters look for user-voice statements in their research for a reason — it works.

Let's say you're a dog groomer and a client left you this review:

"I was on edge with my Labrador and his fear of the groomers, but he came out calm, tail wagging. I was amazed, but what shocked me even more was that he seemed happy to see them at his next appointment. I couldn’t believe it."

Your headline could be:

"For reactive dogs that hate the groomers"

Or: "He actually looked forward to going back"

Or, even just a sentence hooked straight from the review. You haven't invented or told lies. You've just reflected the thoughts and hopes of your target market back at itself, which is exactly what a good headline does.

The more reviews and testimonials you have the easier it becomes.

If you notice the same words or sentences across multiple reviews, pay attention. Because that's the pattern you’re looking for, and it will relate to others.

These words tend to be what your market cares about most, so take those common threads and build your headline around them.

Is it the only way to write a headline? 

No. But it's one of the fastest, and it works because the words came from your customers, not from you trying to sound clever at 11pm when you’re tired after a hard day.

Next time you're stuck, go dig through your reviews. Google, Trustmark, Facebook, whatever you've got. The headline is already in there.

On the subject of getting seen, if you're a dog business owner who wants more local visibility naturally, and for free, without spending hours on marketing or paid ads, I put together something that may just give you the edge over your competition.

It's called the Dog Business Visibility System, it's low priced for now, and it walks you through a straightforward way to consistently get your business in front of more dog owners who need your product and services.