CEO Pooch Profits.
I'm doing something slightly daft today. I've just opened the Pooch Profits membership over on Skool, and I'm giving away 10 subscriptions free. Not free for a month, or a year, but forever. First come, first served. When the 10 are gone, they'
Being great at what you do isn’t enough anymore
Community and the importance of it for a dog business.
Good morning, good evening, or good afternoon, wherever you are in the world. A few updates today, plus a small rant. First, you may have noticed my “daily” emails haven’t exactly been daily. That’s down to two things: my daughter recently had an operation, and I’ve taken
Sometimes you just have to say "So What" and get it done.
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Here's a sneaky trick I played on my wife to get what I wanted. (You can do it in your dog business to get more sales and bookings)
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It melts your heart and empties your bank account.
Dog owners are all over Facebook. It's full of people who have just got a Cavapoo or Cockapoo, or Labrador, etc, and have no idea what they're doing yet. They're scrolling Facebook and Instagram looking for answers, and you can put your free cheat sheet directly in front of them.
Instead of trying to convince people to buy or book your services, write with the mindset that they should be privileged to use your services.
I received an email today from a slightly popular marketer in the pet space. Which led with a line of… Stop listening to so-called marketers who are telling you to post images of your dogs to bring in more business. Something along those lines, anyhow — give or take. She
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It's not a magic formula. There are plenty of (better) ways to write a great headline. But when you're in a hurry, snowed under with clients or family life, and need something that actually works, this one is hard to beat.
I took online courses, joined paid memberships to learn, watched hundreds of hours of free content on YouTube, and read every book I could get my hands on. I still do. I was obsessed. Not because I wanted to prove anyone wrong. But because I knew, deep down, that this