Your Dog Business Content Might Be Costing You Customers (Here’s Why)
I was sitting in a dental hospital waiting room yesterday with my daughter who had a consultation to get her front gum sliced to make sure her teeth don’t go out of whack after her brace is removed.
The waiting room was pretty quiet with a few people scattered about on the battered blue ripped cushion chairs.
One man in a wheelchair was scrolling his phone, while another guy, mid fifties, balding was holding his cheek clearly in discomfort. The lights were fluorescent, dull, and occasionally a member of staff would come out to fill their water bottles up by reception number three booth, which had a cardboard sign saying to use reception one.
OJ was taking longer than I expected so I doomscrolled my phone, waiting.
A few minutes later I picked up a leaflet from a nearby table.
The headline, ‘Your oral health matters’.
Sub headline, ‘From as little as £1.75 per day, you can have high-quality care without the pressure. We strive to deliver the best possible outcome.’
I stared at the words, working out the monthly cost and wondered who created this awful hook for the leaflet.
It got worse.
What followed was a series of text consisting of random bolded words, italics, and sets of three examples.
Serious head scratching from price to content.
And that’ s when it hit me.
AI content!!
Average content splashed on a leaflet that would never make me whip out my credit card to sign up to this private healthcare plan.
It felt empty and lazy.
And right now, that’s what a lot of people feel when they read content from dog businesses online, and the worst part is that most of these owners can’t see it.
They are blindly creating this content using ChatGPT, Claude, etc and slightly editing it, or worse leaving it as is.
Some of these business owners are paying a writer to do this, and probably don’t even know that they are using AI, and also how damaging this trash is to their content ranking ability.
It may look okay on the surface, but the real issue with AI content is that it simply won’t bring in many, if any customers or clients.
It’s too vague, and almost anyone now can spot it a mile off.
Google certainly can!
The problem, besides it making people less intelligent and diluting skills, is that people think it’s good enough, which is simply untrue, and as mentioned it’s easy to detect, and I'm not talking about those AI checkers either, you can spot it simply by reading it.
Let’s say some ‘settle for average’ business owner gets one page of content back from AI or a cheap writer. Here’s what a sentence usually looks like:
‘We provide high-quality dog grooming services tailored to your pet’s needs.”
On the surface you might think that’s okay, it makes sense, it’s readable, but when you see sentences like this throughout the content, a semi-skilled eye, and the search engines, not to mention those who are reading other content related to yours, can spot that this type of content is not really saying anything at all.
Think about it.
This sentence could be used for any business just by changing the word 'dog grooming' to another service.
Generic trash.
Let’s take Google out of the question for now, because almost everyone knows they won’t rank AI content as is nowadays.
Imagine an actual human reading sentences, paragraphs like this and then reading another article that sounds the same, and another, and then they come across one that sounds different and better.
Why would they choose you or the other sites obviously using AI.
“We provide high-quality dog grooming services tailored to your pet’s needs,” doesn’t say anything at all when you think about it.
Anyone could use this.
And trust guards go up, which means you’re not getting the respect or the sale.
Why?
Because your content isn’t moving anything forward or showing you understand what the pressing matter or pain point is for the reader. You’ve simply, lazily, and cheaply used AI to create the content, or hired a writer who’s done the same.
Take a look at your content
Ask yourself:
- Could this belong to any business?
- Does this describe a real situation (pain point) my customer is dealing with?
- Would someone actually remember anything from this for many years ahead?
If the answer is no…
Then you have found your problem.
Why This Matters More Than You Think
Weak content in 2026 and beyond will quietly turn people away. If someone visits your site, reads the content, sees the same style images, subheads, and generic familiar content, they leave your site.
They want something to smack them across their face, something to control their eyeballs, and AI content won’t do that.
The reader won’t believe that you're the best person to listen to, and when you think deep for a minute or two, it’s clear and understandable that they think this way.
People are getting smarter spotting AI content, it's everywhere and the same. You need to be different, so let's discuss this now.
The Different Content That Actually Converts
Strong content doesn’t try to sound impressive with fancy words, bolded text, italics, and em dashes.
It just does the job of being clear and focused on solving real problems. It gets you to read the next sentence because of the sentence before pulled them in. Every line is doing a purposeful job.
Instead of broad statements, it focuses on real pain points that are keeping people awake at night.
Instead of listing services or features, it shows what those services or features fix or actually benefit the person using them.
For example:
“We offer a full range of grooming services for all breeds.”
Versus:
“If your dog’s coat mats easily and brushing turns into a battle, we sort that out before it gets worse with our precision grooming techniques and high quality products that other groomers won’t pay for”
One fills space.
The other makes someone think, “That’s exactly what I need.”
I could talk about how to create good content for a lot longer but his would turn into a book, so I'll leave you with this quote by Joanna Maciejewska:
“I want AI to do laundry and dishes so that I can do art and writing, not for AI to do art and writing so that I can do my laundry and dishes.”
The Bottom Line
It’s as simple as this, If your content isn’t bringing in customers…
It’s costing you.
And right now, with how easy it is to produce content quickly, more businesses are falling into this trap without even knowing the damage being caused.
Whether you’re writing it yourself, using AI, or paying someone else, you need to be able to spot when it’s not good enough.
If you want a simple way to check your content, spot where it’s falling short, and fix it properly then hit reply and tell me you're interested because I'm in the middle of creating a short guide that walks you through it.
You can spot your own content flaws and spot if a writer you are paying is using it too. Don’t get ripped off, don't fall into the trap of quick inexpensive content.
I truly believe that the businesses not using AI for pure content creation will reap the rewards because the bubble is bursting on content created this way.
Would love to know your thoughts on this.
Speak soon,
Colin
P.S. If you would like to know how to get your site seen and recommended by AI (it’s not by using AI) then take a look at my dog business visibility system. It’s still very much under priced.
P.P.S. If you’d rather have someone do your writing for you, I do have a few spaces available. I’m not cheap, and there’s a reason for that. If you want content that actually works, just reply and we’ll talk.
P.P.P.S. Dog business owners . If you’re not using email flows to recover abandoned carts and re-sell to past customers, you’re leaving revenue on the table. Check out my revenue flows.