The Free PDF That Could Send a Flood of Dog Owners Straight to Your Business

Here's one of the most underrated marketing moves a dog business owner can make, and it costs you almost nothing, brings in clients, and increases revenue.

I'm writing this after receiving several email from dog business owners asking for help to get more business.

Put together a simple downloadable PDF (or a blog post) (or even a flyer) called something like "The Ultimate Dog Owner's Guide to [Your City]."

Fill it with everything a local dog owner needs: the best parks, recommended vets, trainers, groomers, daycare options, pet shops — the works.

And yes, your business goes straight to the top of the list.

Every single time.

Make It Work Harder With Partnerships

Here's where it gets clever. Reach out to the other businesses you're featuring, a local groomer, a doggy daycare, a trainer, and suggest a little arrangement.

You promote them in the guide, and they mention your business to their customers. You could even set up a small referral commission. each way.

Suddenly, you've got other people's customers finding out about you without spending a penny on ads.

This works for groomers, walkers, trainers, daycares, vets, pet shops, and boarding kennels, and more.

Basically, any dog business can build these kinds of local relationships. The guide becomes a community resource, and you're the one who created it.

Now Think Bigger Again

You could do this for one city. Or ten. Or every major city in the country you live in.

Yes, it takes time, and outside of cities where you live, it will be about charging a fee for top placements, etc, but imagine having a popular guide for "dog-friendly places in Manchester" or "best dog services in New York?” It’s powerful.

Get It Out There

Once your guide is ready, don't just sit on it. Here's where to push it..

..Post it on your social media. Put it on a landing page and capture email addresses , then nurture those leads with a simple email sequence.

Drop printed copies at supermarkets, vets' waiting rooms, and pet shops. Pop flyers through letterboxes in dog-owner-heavy neighbourhoods. Leave copies at dog parks (people actually read things there, in fact, take a walk down there at busy times and give them out personally.

Most of them have got five minutes while their dog goes mental chasing sticks and other dogs.

The landing page angle, especially, is gold. Someone downloads your free guide, you've got their email, and now you can stay in touch, build trust, and convert them into a paying customer over time.

This is pretty much zero or low cost, but if you wanted you could run a meta ad to the landing page. Just be mindful of the Andromeda update before running ads.

Any questions on this; reply to this email and ask.

Today's Action

Grab a notepad and start a list. What sections would your guide include? Who could you reach out to for a partnership?

Pick one city (your one), start small, and build from there.

This one tip alone could become a genuine business in its own right, and this article should have enough to get the juices flowing.

Don't sleep on it.