ABOUT ME
And Pooch Profits
So, you're looking for my about page.
Fair enough.
Most websites use this page to tell you things like:
Where the founder went to school.
How many awards they’ve won.
What they’ve been “passionate about since childhood.”
A lot of other mildly interesting and sometimes boring autobiographical details.
You won’t find much of that here.
Not because I don’t have a background, and not because I’m hiding anything, but more because this isn’t really about me as such and it's not a full-on website or blog.
And, yes, I know (some) people like to read them, but honestly, almost everything on this site is about whether my emails/newsletter are worth your time.
So, what I will do is give you the quick about-me version
My name’s Colin.
I work with dog business owners, and I spend an unhealthy amount of time thinking about:
• marketing
• copywriting
• customer psychology
• why some businesses attract clients easily
• Why dog businesses struggle to get noticed
I also have a driving desire to help people to achieve success in their dog-related business.
That's all you're getting!
If you’re hoping for a full life story here…
You’ll be disappointed.
Why?
Because I’d rather tell those stories in my emails, and to those who I have a relationship with.
Not on a public web page that most people skim for seven seconds before leaving.
Want in on the relationship?
Sign up to my newsletter for free.
Inside the emails is where you’ll hear:
• Stories about my work with dog businesses
• Lessons from marketing wins (and mistakes)
• Observations from my daily life
• Random ideas that turn into profitable strategies
• And the occasional rant about terrible marketing
You’ll also learn things like:
My knowledge of marketing for the past 20+ years
The name of my dog and kids, and wife
Why most marketing advice you're getting is full of s**t
What football team I follow.
Why certain dog businesses grow quickly while others stall.
And more importantly…
...What you came here for...
To learn how to get more customers, more bookings, and more revenue in your own dog business.
But First…
There’s a small trade involved.
You’ll need to join.
What Happens When You Do?
When you subscribe, you will receive a gift, and a few automated (and valuable) emails over the next three-four days.
Then you’ll start receiving the Pooch Profits daily emails.
These are mostly short, entertaining emails covering things like:
• Marketing ideas for dog businesses that go beyond the "fix your profile" nonsense
• Copywriting tips that help convert attention into sales
• Real-world lessons from within the dog niche
• Stories from my day-to-day life and work that entertain and educate
Some of these emails will give you ideas you can use immediately, others might change how you think about marketing entirely.
While occasionally, some may have no interest in you, that’s life, but rest assured the next one might.
And If You Really Don’t Like The Emails…
You can unsubscribe instantly.
Every email has a big unsubscribe link.
No hard feelings.
In fact…
...If you’re not serious about improving your marketing or growing your dog business…
You probably shouldn’t join at all and go and fix your profile and spam the comments on Instagram.
See how that works out!
But If You Are Curious…
And you’d like to see how better marketing thinking can transform a dog business…
Then subscribe to the newsletter
.
Grab the guide, ask questions, and go all in.
It might just be the best decision you've ever made.
You can join here.
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